July 26, 2013
Recently I was invited to speak at the World Leasing Conference in Berlin on what it’s like to be a micro lessor that focuses on a niche sector of the marketplace. As the presentation was well received I felt it would be helpful to pass along some of the key points I covered.
Firstly, by its very definition by choosing to be a micro lessor, D&D Leasing has focused on smaller ticket transactions. Our maximum transaction size is £50,000 with few exceptions and our average is between £10,000 and £15,000. This means we focus on lots of relatively small deals and are constantly working on refining our systems and processes to make it easier for everyone to work with us.
Secondly, by deciding on a niche (or a two!) we’ve focused our efforts typically in areas where the larger flow lessors may not want to go: entrepreneurs, SMEs, unloved assets and industries, bespoke transactions, newer starts and unique requests and verticals. By doing this our goal is to be the best provider in this area and ultimately serve our introducers and end user customers better.
Finally, we work with, collaborate and respect our introducing partners. We understand the value that you bring to the table. We understand that not only do you require us as a funder to do what’s on the tin but to go beyond it, and so we endeavour to do so. Our commitment is to a strong and healthy relationship with our partners. One that focuses on continual investment of time and resources to understand what drives your business needs and then to ensure that D&D Leasing is meeting those needs. This is how we ensure that both of our firms are attaining the desired results from our relationship. We believe this is our differentiator; we succeed through working collaboratively towards your success.
D&D Leasing is a different kind of lessor with a different kind of value proposition, if we’re not already talking, do give us a call, our team members are always looking to start and continue new dialogues and even more importantly we’re always looking to help you finance your customer’s needs, because at the end of the day, is that not what it’s about? Our mutual customers?
D&D Leasing, believing in the success of the entrepreneur.
By Rev Dr K. Bill Dost, Managing Director of D&D Leasing
